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Business Process Outsourcing
(BPO) Services
This page is being actively updated at the moment
If you are seeking to outsource to the Philippines,
you will be glad to know that we can handle your co-location,
Call Center, chat, e-mail, voicemail as well as research and
transcription needs. Start with a few seats and advance as
you witness successful results first hand. Outsourcing can
cut your costs by 40% to 60%.
For general information on BPO in the Philippines, please
visit http://www.bsau.org.
Digital is a founding member of the BPO Services Association
Unlimited.
Due
to the number of requests for information I receive from small
outsourcing operations, I'm working with a company who is
looking to assist the setup of smaller 'sub-centers' who require
3 or more call center agents, data entry clerks, and etc.
Basically your small office can be integrated into an existing
larger center for greater savings and efficiency. This service
is the hardest to find since most established call centers
or consulting firms only work with large contracts with dozens
or hundreds of seats required for their setup or management.
Please e-mail me and I'll do my best to direct you to who
can best help the goals of your operation.Some more common
questions I deal with in my e-mail are questions about customer
service outsourcing and call centers in the Philippines. All
of you Westerners are familiar with customer service call
centers, whether you have worked in one or not. Basically
anytime you have dialed a "1-800" number to contact
customer service, you are speaking with a call center or customer
care agent as we like to call them. What you probably don't
know, however, is that you are often speaking to someone on
the other side of the world in a country like the Philippines
or India. The reasons for outsourcing like this are many.
First, let's face it, customer service jobs suck and most
people from the West would rather be doing anything than answering
"stupid questions" (not really stupid, but you get
cynical over time :-P) or making cold sales calls. But to
us, Philippines call centers are some of the best employers
around. Sure, we have to work in the middle of the night,
but the knowledge we gain is tremendous and the pay is some
of the best out of college. Now you might cringe to know that
the average starting salary in Philippine call centers is
about $200-275 per month. But compare that to most convenience
or department store jobs that keep you at about $140 per month
and you gain little applicable work experience and the choice
is clear. Call center jobs in the Philippines are the way
to go.Let's say that you are a foreigner looking to setup
a customer service call center in the Philippines for your
outsourcing needs. Where do you begin? Well first, location
is the first consideration. You can't just plop down a call
center wherever you feel like placing one. While most Filipinos
speak Americanized English and know American culture, very
few do it with the kind of clarity that you will require.
Remember that you need to "fool" your Western callers
into believing that they are speaking to someone from your
own country when speaking to your Philippines call center
agents. It's kind of unsettling to know that the person giving
you directions to the local Applebee's has never set foot
on American soil...much less your city. Therefore your only
choice is one of the two largest cities in the Philippines,
Manila, or Cebu. Up until recently, bandwidth and connectivity
problems kept most call centers out of Cebu, opting instead
for Metro-Manila, more specifically Makati, Ortigas, and now
Manila/Malate. Obviously you can't have a reliable voice-over
IP connection if your bandwidth provider can't deliver. All
of this has changed, and now companies are slowly expanding
their call center offices to Cebu.So let's say that you found
a location for a call center somewhere in Metro-Manila. Before
you sign the lease or purchase the office condo space, be
sure that it's accessible to the employees and provides them
with some amenities. For me, I need a place to eat or cook
my food. Furthermore, being a senior call center consultant,
I need a place to relax and unwind. Basically all of the call
centers here in the Philippines treat their employees very
well seeing as that agents are not exactly a dime-a-dozen
like you would find at the local SM Department Store. So as
someone planning your future office, you should expect to
provide a nap area of bunk beds or couches, video games, free
coffee, and probably billiards. Furthermore, it's best to
locate your office near a 24 hour convenience store like Ministop
so your staff has a hang-out other than at work during break.
Most Ministop stores would love to open near a call center.
If there isn't a convenience store there near your prospective
office yet, ask the landlord to call Robinsons Corporation
and talk to the store planners.Now that you have your call
center location, now you need to deal with the permits. This
is the tricky part. While the Philippine government encourages
call centers to open for obvious reasons, you still need someone
knowledgeable to do all of the legal paperwork and permits.
I know a few people who operating centers or outsourcing programming
offices. Never ever try to do it yourself, or send someone
from the States to stumble through the process. Always get
help from someone who has successfully completed the process.Lastly,
you need your VOIP and other technical aspects to be setup.
Basically this can be done by any tech person knowledgeable
in VOIP and networking. All you really need is a server, some
workstations, and the broadband connection. Call center technical
consultants will charge an arm and a leg since they are "specialized",
but again, most technical consulting firms can do it as well.Now
you need to hire your call center agents. Here in the Philippines,
most new graduates want an "elite" call center job.
The problem is their English skills. Be prepared for the headache
of sifting through a mountain of applicants who believe their
English skills to be good enough. Most are not and need training.
That's fine, since many English perfection schools are popping
up everywhere. In addition, call center agents here in the
Philippines need to perfect their American cultural knowledge
as well. These schools teach this as well. In any event, call
centers should be prepared to register their offices with
all of the local job fairs to ensure maximum exposure to the
best applicants.So you have your call center agents now....what's
next? You need to form your training and management team.
These individuals should themselves be former or senior call
center agents. Their job is to ensure quality control and
ongoing training. Their salaries will be about 2-3 times the
salary of the average agent. They will organize training workshops
as well as listen in to calls at random to ensure that agents
are performing at their peak. Finally you will need an American
consultant to stop in from time to time to make sure everything
is being performed at a world-class level.Call centers in
the Philippines are a great opportunity for your business
to maximize its efficiency abroad. While they are not as easy
to setup as a business where you are from, once finished,
they are very stable. There are many individuals out there
ready to assist your outsourcing transition.Roadblock alert
to your questions: I only have experience with inbound centers
and can refer you to those who can help you set one up, as
well as investors. In contrast, I don't know much about the
setup of outbound call centers, more commonly known as telemarketing
and sales. All of the IT people I know who can set it up locally
won't touch it with a 10 foot pole. I've tried to talk to
them, but they say that it's just best to get a US consultant.
Expensive, yes, but at least you have someone with the patience
and experience.
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